| 辽宁省中药生产企业国际化经营存在问题分析 |
| |
| 引用本文： | 杨茹,景浩. 辽宁省中药生产企业国际化经营存在问题分析[J]. 辽宁中医杂志, 2012, 0(2): 326-327 |
| |
| 作者姓名： | 杨茹 景浩 |
| |
| 作者单位： | 辽宁中医药大学 |
| |
| 摘 要： | 文章从辽宁省中药生产企业入手,对国际化经营进行了分析,从品牌国际化、中药质量管理、中药市场竞争、知识产权保护等方面探讨国际化经营存在的问题,为提升辽宁省中药生产企业国际竞争力提供研究基础。
|
| 关 键 词： | 中药生产企业 国际化经营 问题 |
Problems on Internationalization of TCM Manufacturing Enterprises in Liaoning |
| |
| YANG Ru,JING Hao. Problems on Internationalization of TCM Manufacturing Enterprises in Liaoning[J]. Liaoning Journal of Traditional Chinese Medicine, 2012, 0(2): 326-327 |
| |
| Authors: | YANG Ru JING Hao |
| |
| Affiliation: | (Liaoning University of Traditional Chinese Medicine,Shenyang 110032,Liaoning,China) |
| |
| Abstract: | The problem is discussed on internationalization of TCM(Traditional Chinese medicine)Manufacturing Enterprises in Liaoning province,based on the following aspects:brand internationalization,the quality of TCM management,the competition of TCM market,the protection of intellectual property rights,and so on.The target is to provide a research foundation of improving TCM Manufacturing Enterprises in Liaoning province. |
| |
| Keywords: | TCM manufacturing enterprises internationalization problem |
| 本文献已被 CNKI 维普 等数据库收录！ |
|
