Location and color biases have different influences on selective attention |
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Authors: | Jillian H Fecteau Ilia Korjoukov |
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Institution: | a Netherlands Institute for Neuroscience, An Institute of the Royal Netherlands Academy of Arts and Sciences (KNAW), The Netherlands b Department of Psychology, University of Amsterdam, The Netherlands c Department of Integrative Neurophysiology, Centre for Neurogenomics and Cognitive Research, VU University Amsterdam, The Netherlands |
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Abstract: | Are locations or colors more effective cues in biasing attention? We addressed this question with a visual search task that featured an associative priming manipulation. The observers indicated which target appeared in a search array. Unknown to them, one target appeared at the same location more often and a second target appeared in the same color more often. Both location and color biases facilitated performance, but location biases benefited the selection of all targets, whereas color biases only benefited the associated target letter. The generalized benefit of location biases suggests that locations are more effective cues to attention. |
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Keywords: | Implicit memory Statistical learning Locations Colors Visual selective attention |
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