中国药业:竞争特点、市场状况与发展思考

目的 :研究中国药业的市场竞争状况和发展战略。方法 :运用产业经济理论分析方法。结果与结论 :药业竞争表现为产品差别竞争、相对垄断竞争和规模优势竞争等特点。我国药业发展迅速 ,但产业集中度不高 ,赢利能力与规模效应较低 ,产品研究开发与技术创新能力较弱 ,处于分散的、低水平的竞争状态。我国在建立新型药业管理体制的过程中 ,需要建立有效的产业政策传导机制 ,实施多元取向的竞争发展战略 ,支持优势医药企业的快速成长 ,推动药业的集约化发展

China'' s Pharmaceutical Industry: Competitive Features, Marketing Condition and Development Strategy

OBJECTIVE:To study the competitive condition and development strategy of China's pharmaceutical industry.METHODS:Applying the methods of industry economy theory.RESULTS & CONCLUSION:Features of pharmaceutical industry competition find expression in different products competition,relative monopolistic competition and scale dominant competition.China's pharmaceutical industry is developing rapidly.But its degree of centralization,profit,scale effect and ability of research and development is low,it is still in disperse and low level competitive condition.In the course of establishing new management system,we need setting up effective mechanism of industry policy,carrying out different competitive strategy,supporting good enterprises and pushing formward intensive development of China's pharmaceutical industry.