| 营销策略在图书馆学科化服务中的应用 |
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| 引用本文： | 黄思敏,王青春,周娟. 营销策略在图书馆学科化服务中的应用[J]. 中华医学图书情报杂志, 2012, 21(4): 12-15 |
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| 作者姓名： | 黄思敏 王青春 周娟 |
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| 作者单位： | 解放军医学图书馆,北京,100039 |
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| 摘 要： | 简述了企业营销策略和图书馆营销的概念,介绍了学科化服务营销策略的内容和特点以及容易出现的误区,提出了营销策略在学科化服务中应用的几点思考.
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| 关 键 词： | 图书馆营销 学科化服务 营销策略 图书馆 |
| 收稿时间： | 2012-01-04 |
Application of marketing strategies in medical library subject service |
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| HUANG Si-min,WANG Qing-chun and ZHOU Juan. Application of marketing strategies in medical library subject service[J]. Chinese Journal of Medical Library and Information Science, 2012, 21(4): 12-15 |
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| Authors: | HUANG Si-min WANG Qing-chun ZHOU Juan |
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| Affiliation: | (Medical Library of Chinese PLA,Beijing 100039,China) |
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| Abstract: | After the concepts of enterprise marketing strategies and library marketing were outlined,the contents and characteristics of subject service marketing strategies and the frequently occurring misunderstandings of them were described in brief,followed by some considerations concerning the application of marketing strategies in medical library subject service. |
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| Keywords: | Library marketing Subject service Marketing strategy Library |
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