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Meeting the challenge of public health information delivery in the digital age |
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| Authors: | Eric H. Hobson Seena L. Haines Jenny A. Van Amburgh |
| Affiliation: | 1. School of Medicine and Public Health, University of Newcastle, Callaghan 2308, NSW, Australia;2. Cancer Council NSW, Dowling Street, Woolloomooloo 2011, NSW, Australia;3. National Centre for Epidemiology and Population Health, Research School of Population Health, The Australian National University, 0200, ACT, Australia;4. Department of Epidemiology and Public Health, University College London, 1–19 Torrington Place, London WC1E, 6BT, United Kingdom;5. College of Public Health, University of Nebraska Medical Center, 984365 Nebraska Medical Center, Omaha, NE 68198-4365, United States;6. Hunter Medical Research Institute, Lookout Road, Lambton 2305, NSW, Australia |
| Abstract: | ObjectiveTo discuss the current status of public health messaging and how pharmacists can become more active participants.SummaryPublic health needs can be addressed by using Internet videos as a model to disseminate medical information. Introducing student pharmacists to new ways of developing and delivering targeted public health messages can increase their awareness that public health intervention is part of the emerging scope of practice.ConclusionFor pharmacy to affect change in public health at the local and national level, pharmacists should consider providing public health advocacy messages through virtual platforms. |
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