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排序方式: 共有114条查询结果,搜索用时 15 毫秒
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图书馆阅读推广服务品牌化是高校图书馆优质阅读推广服务品质和形象的象征,是图书馆阅读推广服务价值理念的集中体现。山西医科大学图书馆结合读者的阅读需求、能力、行为特征和本馆阅读推广服务的目标,以“让不爱阅读的人爱上阅读-让不会阅读的人学会阅读-让深度阅读的人分享阅读”为品牌定位,设计了“尚书阅读”品牌3级服务体系,即阅读兴趣培养、阅读能力提升和阅读价值彰显。同时还建立了“资源+空间+人才+平台+管理”5级保障机制以维系品牌可持续发展。该研究结果可为国内高校图书馆创建阅读推广服务品牌提供参考借鉴。 相似文献
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【目的】 探索中文科技期刊封面发展的可行途径。【方法】 分析我国科技期刊封面设计现状以及制约中文科技期刊封面发展的瓶颈,并以《协和医学杂志》为例,介绍其封面设计团队的建立和运营经验,展示封面设计在其期刊品牌建设中发挥的作用。【结果】 中文科技期刊在编委人才梯队化建设过程中,通过主动发现和利用青年人才,能够建立稳定的封面设计团队,呈现高水平的封面设计,进而显著提升期刊品牌影响力。【结论】 封面质量建设对提升期刊品牌影响力具有重要作用,紧密结合中文期刊自身发展特点,善于借助可利用的优势资源,是中文科技期刊突破封面发展瓶颈的可行途径。 相似文献
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【目的】 响应国家“深化改革,培育世界一流科技期刊”总体部署,探讨科技期刊抓住市场化机遇提升品牌影响力的对策建议。【方法】 以陕西省为中观尺度代表,通过问卷调查与内容分析,分别从主观与客观两个维度考察陕西省科技期刊品牌影响力现状。【结果】 主观指标调查结果反映了陕西省科技期刊品牌影响力的两极分化态势,核心用户层认知度、满意度和忠诚度稳固,但内外断层明显;客观指标分析则印证了陕西省科技期刊“大而不强”的局面,发展良好期刊不少,但缺乏顶尖期刊。【结论】 结合调查结果,从品牌传播力、品牌说服力、品牌特色度和品牌公信力四个维度,构建一套科技期刊品牌影响力提升策略框架,该框架是包括全媒体矩阵构建、分众化传播、品牌期刊塑造以及热点事件参与在内的一系列关联方案。 相似文献
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Influence of food companies' brand mascots and entertainment companies' cartoon media characters on children's diet and health: a systematic review and research needs 下载免费PDF全文
Reducing the extent and persuasive power of marketing unhealthy foods to children worldwide are important obesity prevention goals. Research is limited to understand how brand mascots and cartoon media characters influence children's diet. We conducted a systematic review of five electronic databases (2000–2014) to identify experimental studies that measured how food companies' mascots and entertainment companies' media characters influence up to 12 diet‐related cognitive, behavioural and health outcomes for children under 12 years. Eleven studies met the inclusion criteria. Studies used 21 unique popular media characters, but no brand mascots. Results suggest that cartoon media character branding can positively increase children's fruit or vegetable intake compared with no character branding. However, familiar media character branding is a more powerful influence on children's food preferences, choices and intake, especially for energy‐dense and nutrient‐poor foods (e.g. cookies, candy or chocolate) compared with fruits or vegetables. Future research should use a theoretically grounded conceptual model and larger and more diverse samples across settings to produce stronger findings for mediating and moderating factors. Future research can be used to inform the deliberations of policymakers, practitioners and advocates regarding how media character marketing should be used to support healthy food environments for children. 相似文献
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《Health policy (Amsterdam, Netherlands)》2015,119(5):612-619
ObjectivesThis study aimed to explore the predictors of the selection between brand name drug (BR) and generic drug (GE) and to clarify the quantitative relationship about selection.MethodsWe identified “incident users” who dispensed statins between April 2008 and June 2011 in commercially databases consisted of dispensing claims databases (DCD) of out-of-hospital pharmacies and hospital claims databases (HCD) of in-house pharmacies in Japan. Predictors of the selection between BR and GE, including price difference (PD), the price of BR, their interaction and percent change of the price of GE relative to BR were explored by logistic regression using DCD and HCD separately.ResultsWe extracted records of 670 patients who have opportunity for selection both BR and GE. Logistic regression analysis demonstrated that PD, the price of BR, interaction between them, and prescriber affiliation were factors significantly associated with the selection in the DCD; logit (p) = 9.735 − 0.251 × PD − 0.071 × the price of BR + 0.002 × PD × the price of BR − 1.816 × affiliation + 0.220 × gender − 0.008 × age + 0.038 × monthly medical fee. PD was inversely proportional to BR choice in DCD and lead to the opposite result in HCD. Numerical simulation of selection revealed that the quantitative relationships heavily depend on situations.ConclusionsPD and the price of BR are predictors of the selection between BR and GE interactively in out-of-hospital pharmacies, but not in in-house pharmacies of medical facilities. Results may support policies which increase the power of out-of-hospital pharmacies for selection. 相似文献
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《Current medical research and opinion》2013,29(3):541-545
Abstract