我院的品牌建设和营销策略

医院之间的竞争,不仅是设备技术和服务的竞争,更重要的是品牌和发展战略的竞争.医院品牌既是医疗质量的外在体化,更是医院核心竞争力的体现.本文以哈医大四院品牌营销为案例,论述医院品牌营销的内涵和意义.1品牌建设医院品牌建设的核心是在保证医疗质量与医疗服务的基础上,提高品牌的知名度、美誉度和患者的忠诚度.其中,培育患者的忠诚度应当作为医院的长期追求,树立自身的美誉度则是重要保证.     

农村社区卫生服务可持续发展对策研究

发展农村社区卫生服务有利于减轻县级医院的负担,控制农村医疗费用,合理配置农村卫生资源及推进农村公共卫生计划。然而,由于农村社区卫生服务发展的观念滞后,农村社区卫生资源缺乏且服务水平低下,农村社区卫生服务中基本医疗项目纳入新型农村合作医疗保障的比例偏低以及农村社区卫生服务相关的制度建设滞后,我国农村社区卫生服务发展缓慢。为了实现农村社区卫生服务的可持续发展,要创新农村社区卫生服务观念,建立合理的农村社区卫生服务筹资机制,加强农村社区卫生服务人力资源队伍建设和提高农村社区卫生服务质量。     

Successful chronic disease care for Aboriginal Australians requires cultural competence

Objective: To review the literature to determine the attributes of culturally appropriate healthcare to inform the design of chronic disease management (CDM) models for Aboriginal patients in urban general practice. Methods: A comprehensive conceptual framework, drawing on the Access to Care, Pathway to Care, Chronic Care, Level of Connectedness, and Cultural Security, Cultural Competency and Cultural Respect models, was developed to define the search strategy, inclusion criteria and appraisal methods for the literature review. Selected papers were reviewed in detail if they examined a chronic disease intervention for an Aboriginal population and reported on its evaluation, impacts or outcomes. Results: In the 173 papers examined, only 11 programs met the inclusion criteria. All were programs conducted in rural and remote Aboriginal community‐controlled health services. Successful chronic disease care and interventions require adequate Aboriginal community engagement, utilising local knowledge, strong leadership, shared responsibilities, sustainable resources and integrated data and systems. These success factors fitted within the conceptual framework developed. Conclusions: Research and development of culturally appropriate CDM models concurrently in both urban and rural settings will enable more rigorous evaluation, leading to stronger evidence for best practice. A partnership of mainstream and Aboriginal‐controlled health services is essential to successfully ‘close the gap’. Implications: Findings will inform and guide the development, implementation and evaluation of culturally appropriate CDM in mainstream general practice and primary care.     

英语学界对“母乳不足”现象的认知进化

“母乳最好”的宣传话语在目前育龄人群中几乎耳熟能详,但很多信奉科学育儿、希望母乳喂养的都市女性却发现母乳喂养困难重重,其中遭遇“母乳不足”的案例较为多见。回顾历史发现,“母乳不足”的现象全球普遍存在,这个话题在20世纪80年代的英语学术圈曾引起热议。经过十余年讨论后,学者们基本认同大部分遭遇母乳不足的女性并不是真正的“母乳不足”,而是由于种种社会文化因素干扰造成母乳喂养失败的这一结论,其中产后初期的奶瓶介入是重要原因。术语也由insufficient milk syndrome变为perceived insufficient milk,以此来强调“母乳不足”不是一种病理现象,而更多是一种文化感知。     

基于Brown高级护理实践的癌痛专科护士岗位构建

通过文献回顾总结当前国内疼痛专科护士发展及癌痛管理中的不足,在此基础上以Brown高级护理实践理论框架为理论指导,侧重于资格要求、癌痛评估以及出院后的随访对癌痛专科护士岗位构建进行设计,旨在更好地促进癌痛专科护理的开展,提升癌痛护理水平。     

疫情防控呼唤着医学人文的彰显和学科建设

疫情防控需要医学科学的严谨,也需要医学人文的温暖。此次抗击新型冠状病毒疫情中,时有医学人文缺失的现象。疫情防控中重视和发挥医学人文精神和人文关怀的特殊作用,践行医学人文对于落实以人为本具有现实意义和作用。高等医药院校应积极发挥医学人文学科专业优势,通过心理援助、疫情防控依法合规建言献策、承担委托课题等提供智力支持,并以此为契机,大力加强医学人文教育和学科专业建设,提升水平。