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1.
CI与医院营销   总被引:6,自引:1,他引:6  
许德军 《现代医院》2006,6(3):81-83
通过对CI和医院营销的基本概念及二者的相互关系的简述,阐述了CI是搞好医院营销的前提和保障,强调医院形象及品牌对医院创造服务对象价值的重要性。并导入了一个新的概念——医院内部营销。医院要搞好营销,就必须将广告宣传和内部营销有机地结合起来,取得事半功倍的效果。  相似文献   

2.
论述了在医院中导人企业形象(CI)的必要性,以及总结出CI导人的几点特性,并提出构建和实施过程中应注意的问题。  相似文献   

3.
医院文化建设的实践路径探索   总被引:2,自引:0,他引:2  
制定医院文化建设战略,引入企业形象识别(corporate identity,CI)系统,构建和谐优美的医院环境,不断强化医院的价值观念和员工的行为规范,提升医院的执行力,培养和造就一支高效的医院管理者队伍,是医院文化建设的可行途径。  相似文献   

4.
CI对我国医院管理的影响   总被引:1,自引:0,他引:1  
90年代初CI从国外传入我国的时候,并没有引起国内企业的足够重视,还是到了最近几年,富有战略眼光并能把握历史发展契机的企业家才认识到:“优异不凡的企业形象是进入21世纪纵横世界市场的通行证”。 近年来,随着企业形象(CI)理论在我国医院管理中的引进,对我国医院管理的理论和实践产生很大作用,现结合瑞金医院的实践,探讨CI对我国医院管理的影响。  相似文献   

5.
试用CI设计原则重塑医院形象   总被引:4,自引:2,他引:2  
为探讨CI理论对医院的形象塑造,论述了①重视理念识别,探索医院内在品质与精神的开发;②贯彻行为识别,完善医院内在与外在的动态形象;③抓好视觉识别,改变医院的静态形象。医院用CI理论来塑造医院的形象,可使社会公众对医院留下统一、深刻的印象。  相似文献   

6.
刘子栋,擅长将先进的管理和营销手段引入医疗管理中。上世纪90年代初期,由日本学成归国的刘子栋任济南市中心医院友谊血液净化中心负责人,这期间,他引入形象策划(CI)等营销手段,短时期内使友谊血液净化中心一跃跨入省内一流行列,经济收入和社会美誉度均名列前茅。进入21世纪后,省内各大医院才纷纷实施CI战略。[第一段]  相似文献   

7.
CI理论在现代医院管理中的适用性   总被引:2,自引:0,他引:2  
CI称CIS,在管理学中翻译为企业形象战略策划,是以高度组织化、系统化的科学手法统一塑造企业形象的战略。我院自1999年开始,在医院管理与经营中导入了CI理论,并应用CI理论中的企业经营理念(MI)、行为活动规范(BI)、视觉识别规范(VI)等3个重要内容策划医院的发展战略,经过3年的实  相似文献   

8.
目的探讨某院假丝酵母菌所致医院感染的危险因素。方法选取该院2011年1月-2013年10月64例假丝酵母菌医院感染患者作为病例组,同期未发生医院感染的64例患者作为对照组,对两组患者的病历资料进行分析。结果医院感染假丝酵母菌以白假丝酵母菌(68.75%)为主,其次为热带假丝酵母菌(15.62%)、光滑假丝酵母菌(9.38%)和克柔假丝酵母菌(6.25%);感染部位以呼吸道(67.19%)为主,其次为泌尿道(18.75%)、消化道(10.94%)等。单因素分析表明:年龄、住院时间、糖尿病、恶性肿瘤等13个因素是假丝酵母菌医院感染危险因素;多因素logistic回归分析显示,年龄(OR 95% CI:2.57~33.67)、住院时间(OR 95% CI:2.17~25.37)、恶性肿瘤(OR 95% CI:1.04~15.23)、化学治疗(OR 95% CI:1.76~20.63)、使用呼吸机(OR 95% CI:4.67~96.37)是假丝酵母菌医院感染的重要危险因素。结论假丝酵母菌医院感染的危险因素较为复杂,应充分考虑并针对危险因素采取防控措施,降低假丝酵母菌医院感染的发生率。  相似文献   

9.
目的探讨神经外科手术患者发生医院感染的情况及相关危险因素,为预防术后感染提供理论依据。方法回顾性调查某院2 496例神经外科手术患者临床资料,进行单因素和多因素logistic回归分析,分析手术患者发生医院感染的可能危险因素。结果2 496例手术患者发生医院感染421例,447例次,医院感染率为16.87%,例次率为17.91%;医院感染的主要部位为手术部位(42.06%,188例),其次是下呼吸道(33.56%,150例)和泌尿道(10.51%,47例)等。单因素分析结果显示,年龄、原发疾病、手术持续时间、气管插管/切开、输血、术后二次手术、术前高血糖7项因素是神经外科手术患者医院感染相关危险因素(均P<0.05);logistic回归分析结果表明,年龄≥60岁(OR 95% CI:1.19~2.06)、手术时间≥3 h(OR 95% CI:1.61~2.87)、气管插管/切开(OR 95% CI:2.90~5.50)、输血(OR 95% CI:1.58~2.63)及术前高血糖(OR 95% CI:1.52~2.79)是神经外科手术患者医院感染的独立危险因素。结论神经外科手术患者医院感染的发生与多种因素有关,应加强医院感染的监测,重视各环节的质量控制。  相似文献   

10.
目的了解新建康复医院医院感染的流行病学特点及其危险因素。方法采用前瞻性调查方法,监测2011年1月-2014年12月入住某新建康复医院的所有住院患者医院感染情况,收集相关资料并进行统计分析。结果共监测出院患者22 126例,男性12 023例,女性10 103例,年龄 4月~100岁。发生医院感染720例、738例次,医院感染发病率为3.25%,例次发病率为3.34%。脊髓康复科发病率最高(9.76%);医院感染部位主要为下呼吸道(388例次,52.57%);共检出病原菌186株,其中革兰阴性(G-)菌154株(占82.80%),革兰阳性(G+)菌25株(占13.44%),真菌7株(占3.76%)。多因素logistic回归分析表明,瘫痪[OR(95% CI):1.77(1.24~2.53)]、住院时间≥60 d[OR(95% CI):4.62(3.28~5.10)]、年龄≤10岁[OR(95% CI):1.55(1.33~2.93)]、年龄≥60岁[OR(95% CI):4.59(1.02~20.59)]、有慢性基础疾病[OR(95% CI):1.56(1.37~11.34)]、有侵入性操作[OR(95% CI):3.33(1.21~6.86)]及昏迷[OR(95% CI):6.77(5.41~7.05)]是康复医院患者发生医院感染的主要危险因素。结论对新建康复医院进行调查,有助于了解其医院感染发病情况,医务人员可针对其主要危险因素采取相应的预防与控制措施。  相似文献   

11.
OBJECTIVE: To reduce the number of nosocomial infections (NIs) in surgical patients by a quality management approach. DESIGN: Prospective, controlled study in 8 medium-sized hospitals during a 26-month period. SETTING: Four study hospitals and 4 control hospitals. METHODS: In two 10-month intervention periods, 4 external physicians introduced quality circles and ongoing surveillance in the 4 study hospitals. There were three 8-week observation periods in all 8 hospitals with the same physicians before, during, and after the intervention periods. RESULTS: During the first observation period, almost identical overall incidence densities were found for the study hospitals and the control hospitals. During the course of the study, the overall incidence density decreased significantly in the study hospitals (risk ratio [RR], 0.74; 95% confidence interval [CI 95], 0.59 to 0.94) and nonsignificantly in the control hospitals (RR, 0.90; CI 95 0.70 to 1.16). With the use of a Cox regression model to evaluate the impact of the intervention periods while taking into account the distribution of risk factors for NI in both groups, a significant risk reduction (RR, 0.75; CI 95, 0.58 to 0.97) was observed after the first intervention period when comparing study and control hospitals. At the end of the study (ie, after the second intervention period), the difference between the study hospitals and the control hospitals was not significant (RR, 0.78; CI 95, 0.60 to 1.01). This was due to no further improvement at the end of the study in the study hospitals and a decrease in the control hospitals. CONCLUSION: This study demonstrates that NI rates can be significantly reduced by appropriate intervention methods in hospitals that are interested in quality management activities. However, continuous intense efforts are necessary to maintain these improvements.  相似文献   

12.
OBJECTIVE: We investigated whether the proportion of Black very low-birth-weight (VLBW) infants treated by hospitals is associated with neonatal mortality for Black and White VLBW infants. METHODS: We analyzed medical records linked to secondary data sources for 74050 Black and White VLBW infants (501 g to 1500 g) treated by 332 hospitals participating in the Vermont Oxford Network from 1995 to 2000. Hospitals where more than 35% of VLBW infants treated were Black were defined as "minority-serving." RESULTS: Compared with hospitals where less than 15% of the VLBW infants were Black, minority-serving hospitals had significantly higher risk-adjusted neonatal mortality rates (White infants: odds ratio [OR]=1.30, 95% confidence interval [CI] = 1.09, 1.56; Black infants: OR = 1.29, 95% CI = 1.01, 1.64; Pooled: OR = 1.28, 95% CI=1.10, 1.50). Higher neonatal mortality in minority-serving hospitals was not explained by either hospital or treatment variables. CONCLUSIONS: Minority-serving hospitals may provide lower quality of care to VLBW infants compared with other hospitals. Because VLBW Black infants are disproportionately treated by minority-serving hospitals, higher neonatal mortality rates at these hospitals may contribute to racial disparities in infant mortality in the United States.  相似文献   

13.
OBJECTIVE: Preventing hospital falls and injuries requires knowledge of fall and injury circumstances. Our objectives were to determine whether reported fall circumstances differ among hospitals and to identify predictors of fall-related injury. DESIGN: Retrospective cohort study. Adverse event data on falls were compared according to hospital characteristics. Logistic regression was used to determine adjusted odds ratios (aORs) with 95% confidence intervals (CIs) for risk factors for fall-related injury. SETTING: Nine hospitals in a Midwestern healthcare system. PATIENTS: Inpatients who fell during 2001-2003. RESULTS: The 9 hospitals reported 8,974 falls that occurred in patient care areas, involving 7,082 patients; 7,082 falls were included in our analysis. Assisted falls (which accounted for 13.3% of falls in the academic hospital and 9.8% of falls in the nonacademic hospitals; P<.001) and serious fall-related injuries (which accounted for 3.7% of fall-related injuries in the academic hospital and 2.2% of fall-related injuries in the nonacademic hospitals; P<.001) differed by hospital type. In multivariate analysis for the academic hospital, increased age (aOR, 1.006 [95% CI, 1.000-1.012]), falls in locations other than patient rooms (aOR, 1.53 [95% CI, 1.03-2.27]), and unassisted falls (aOR, 1.70 [95% CI, 1.23-2.36]) were associated with increased injury risk. Altered mental status was associated with a decreased injury risk (aOR, 0.72 [95% CI, 0.58-0.89]). In multivariate analysis for the nonacademic hospitals, increased age (aOR, 1.007 [95% CI, 1.002-1.013]), falls in the bathroom (aOR, 1.46 [95% CI, 1.06-2.01]), and unassisted falls (aOR, 1.83 [95% CI, 1.37-2.43]) were associated with injury. Female sex (aOR, 0.83 [95% CI, 0.71-0.97]) was associated with a decreased risk of injury. CONCLUSION: Some fall characteristics differed by hospital type. Further research is necessary to determine whether differences reflect true differences or merely differences in reporting practices. Fall prevention programs should target falls involving older patients, unassisted falls, and falls that occur in the patient's bathroom and in patient care areas outside of the patient's room to reduce injuries.  相似文献   

14.
To determine whether hospital ownership was associated with preventable adverse events, the authors reviewed the medical records of a random sample of 15,000 hospitalizations in Utah and Colorado in 1992. Hospitals were categorized as nonprofit, for-profit, major teaching government (e.g., county, state ownership), and minor or nonteaching government. Multivariate analyses adjusting for other patient and hospital characteristics found that, when compared with patients in nonprofit hospitals, patients in minor or nonteaching government hospitals were more likely to suffer a preventable adverse event of any type (odds ratio (OR), 2.46; 95 percent confidence interval (95% CI), 1.45 to 4.20); preventable operative adverse events (OR, 4.85; 95% CI, 2.44 to 9.62); and preventable adverse events due to delayed diagnoses and therapies (OR, 4.27; 95% CI, 1.48 to 12.31). Patients in for-profit hospitals were also more likely to suffer preventable adverse events of any type (OR, 1.57; 95% CI, 1.03 to 2.38); preventable operative adverse events (OR, 2.63; 95% CI, 1.42 to 4.87); and preventable adverse events due to delayed diagnoses and therapies (OR, 4.15; 95% CI, 1.84 to 9.34). Patients in major teaching government hospitals were less likely to suffer preventable adverse drug events (OR, 0.38; 95% CI, 0.16 to 0.89).  相似文献   

15.
《Women's health issues》2020,30(6):453-461
BackgroundLabor after cesarean (LAC) is an alternative to planned repeat cesarean delivery. The effect of hospital-level factors on LAC frequency and vaginal birth after cesarean (VBAC) has been relatively understudied. It was our goal to determine if hospital frequency of LAC (number of women undergoing LAC/number of women with previous uterine scars) is associated with increased VBAC and associated outcomes among women undergoing LAC.MethodsWe analyzed 43,331 term, singleton births to women who experienced LAC in California from 2007 to 2010. We conducted multivariable logistic regressions of infant and maternal outcomes for women at hospitals with high LAC frequency (≥median) compared with low LAC frequency (<median), adjusting for maternal and hospital characteristics. We stratified analyses by overall hospital birth volume (categories 1, low; 2, medium; 3, high).ResultsWe did not observe an association between high LAC frequency and VBAC in any category of hospital birth volume in regression models. We found that women in hospitals with high LAC frequency had higher odds of infection in category 1 (low) and 2 (medium) hospitals (category 1 hospitals adjusted odds ratio [aOR], 1.61; 95% confidence interval [CI], 1.04–2.48; category 2 hospitals, aOR, 2.12; 95% CI, 1.34–3.35) and postpartum hemorrhage in category 2 and 3 hospitals (category 2 hospitals: aOR, 2.49; 95% CI, 1.57–3.94; category 3 hospitals: aOR, 1.83; 95% CI, 1.24–2.70). We observed that high LAC frequency was associated with more adverse outcomes (e.g., infection, severe perineal lacerations, decreased Apgar scores) in category 2 than in category 1 and 3 hospitals.ConclusionsWe did not find that high LAC frequency was associated with more VBAC, nor with many perinatal complications in category 1 and 3 hospitals. The associations between high LAC frequency and both infection and postpartum hemorrhage are concerning and require further investigation. There may be a sensitive balance between increasing LAC access and determining appropriate LAC candidate selection.  相似文献   

16.
High demand for traditional Korean medicine led to a policy change in 2010 allowing hospitals to provide Integrative medicine care that combines Western medicine and Korean medicine. This study evaluated the effects of Integrative medicine compared to Western medicine-only for managing acute stroke in South Korean hospitals.A retrospective matched case-control observational study was conducted for acute stroke patients admitted nationwide in 2012 and 2013. Propensity score matching was used to adjust for the likelihood of selecting Integrative medicine. Hierarchical generalized linear models were used to control for patient characteristics at the episode of care (level 1) and cluster effects from the hospitals (level 2).A total of 1182 patients and 65 hospitals were matched and analyzed. Receiving Integrative medicine significantly increased the average length of stay (OR 1.27; 95% CI 1.13–1.42), total cost of inpatient care (OR 1.93; 95% CI 1.62–2.31), and per-day cost (OR 1.34; 95% CI 1.21–1.47). Receiving Integrative medicine did not affect all-cause 3-month emergency readmissions (OR 1.36; 95% CI 0.92–2.02). However, Integrative medicine was associated with a reduced risk of all-cause mortality at 3 months (OR 0.36; 90% CI 0.13–0.99) and 12 months (OR 0.34; 95% CI 0.15–0.75) after admission.Receiving Integrative medicine was associated with improved 3-month and 12-month survival, greater healthcare utilization and higher costs. Further economic evaluations are needed to guide policy for efficient integration of Korean medicine and Western medicine.  相似文献   

17.
BACKGROUND: In 2002, federal regulations authorized the use of standing orders programs (SOPs) for promoting influenza and pneumococcal vaccination. In 2003, the New Jersey Hospital Association conducted a demonstration project illustrating the efficacy of SOPs, and the state health department informed healthcare facilities of their benefits. We describe the prevalence of reported use of SOPs in New Jersey hospitals in 2003 and 2005 and identify hospital characteristics associated with the use of SOPs. METHODS: A survey was mailed to the directors of infection control at 117 New Jersey hospitals during the period from January to May 2005 (response rate, 90.6%). Data on hospital characteristics were obtained from hospital directories and online resources. RESULTS: The prevalence of use of SOPs for influenza vaccination was 50% (95% confidence interval [CI], 40.1%-59.9%) in 2003, and it increased to 78.3% (95% CI, 69.2%-85.7%) in 2005. The prevalence of SOP use for pneumococcal vaccination was similar. In 2005, the reported rate of use of SOPs for inpatients (influenza vaccination, 76.4%; pneumococcal vaccination, 75.5%) was significantly higher than that for outpatients (influenza vaccination, 9.4%; pneumococcal vaccination, 8.5%). Prevalence ratios for SOP use comparing acute care and non-acute care hospitals were 1.71 (95% CI, 1.2-2.5) for influenza vaccination SOPs and 1.8 for (95% CI, 1.2-2.7) pneumococcal vaccination SOPs. Acute care hospitals with a ratio of admissions to total beds greater than 36.7 reported greater use of SOPs for pneumococcal vaccination, compared with those that had a ratio of less than 36.7. CONCLUSION: The increase in the prevalence of reported use of SOPs among New Jersey hospitals in 2005, compared with 2003, was contemporaneous with SOP-related actions taken by the federal government, the state government, and the New Jersey Hospital Association. Opportunities persist for increased use of SOPs among non-acute care hospitals and for outpatients.  相似文献   

18.
Hospitals are being restructured more frequently. Increased cost efficiency is the usual justification given for such changes. All 20 major teaching hospitals in Australia's two most populous states were investigated by classifying each over a 5-6 year period in terms of their cost efficiency (average cost per case weighted by Australian diagnosis-related group [AN-DRG] data and adjusted for inflation) and structure, categorized as traditional-professional (TP), clinical-divisional (CD), or clinical-institute (CI). In all, 12 hospitals changed structure during the study period. There was slight evidence that CD structures were more efficient than TP structures but this was not supported by other evidence. There were no significant differences in efficiency in the first or second years following changes from either TP to CD or TP to CI structures. All four hospitals changing from CD to CI structure became significantly less efficient. This may be due to frequency rather than type of change as they were the only hospitals that implemented two structural changes. Hospitals that changed or did not change structure were similar in efficiency at the beginning and at the end of the study period, in overall efficiency during the period, and in trends toward efficiency over time. The findings challenge those who advocate restructuring hospitals on the grounds of improving cost efficiency.  相似文献   

19.
OBJECTIVE: To characterize the epidemiology of severe (ie, nonsuperficial) surgical site infection (SSI) in community hospitals. METHODS: SSI data were collected prospectively at 26 community hospitals in the southeastern United States. Two analyses were performed: (1) a study of the overall prevalence rates of SSI and the prevalence rates of SSI due to specific pathogens in 2005 at all participating hospitals and (2) a prospective study of consecutive surgical procedures at 9 of the 26 community hospitals from 2000 through 2005. RESULTS: In 2005, a total of 1,010 SSIs occurred after 89,302 procedures (prevalence rate, 1.13 infections per 100 procedures). Methicillin-resistant S. aureus (MRSA) was the pathogen most commonly recovered (from 175 SSIs). Trend data from 2000 through 2005 demonstrated that the prevalence rate of MRSA SSI almost doubled during this period, increasing from 0.12 infections per 100 procedures (95% confidence interval [CI], 0.12-0.13) to 0.23 infections per 100 procedures (95% CI, 0.22-0.24) (P<.0001). In adjusted analysis, MRSA SSI was significantly more prevalent at the end of the study period than at the beginning (prevalence rate ratio, 1.48 [95% CI, 1.36-1.61]; P<.0001). CONCLUSIONS: MRSA was the pathogen that most commonly caused SSI in our network of community hospitals during 2005. The prevalence of MRSA SSI has increased significantly over the past 6 years.  相似文献   

20.
This article focused on risk factors for neonatal and post-neonatal mortality by linking live births and infant death records. The study was conducted in the municipality of Goiania, in the Central-West region of Brazil. A total of 20,981 live births and 342 infant deaths constitute the retrospective cohort. Neonatal and post-neonatal mortality risks were estimated in this cohort study of live births by logistic regression. In the neonatal period, the highest ORs were for delivery in public hospitals (OR = 2.28; 95% CI 1.57-3.32), pre-term neonates (OR = 8.94; 95% CI 5.85-13.67), and low birth weight (OR = 8.92; 95% CI 5.77-13.79). Cesarean delivery appeared as a protective factor (OR = 0.58; 95% CI 0.43-0.78). For post-neonatal mortality, the highest ORs were for illiterate mothers (OR = 6.25; 95% CI 1.25-31.27), low birth weight (OR = 3.12; 95% CI 1.67-5.84), and delivery in public hospitals (OR = 2.65; 95% CI 1. 13-6.23). The linkage identified socioeconomic variables that were more important risk factors for post-neonatal than neonatal mortality.  相似文献   

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