合肥市大学生转基因食品认知和购买行为及其影响因素 |
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引用本文: | 吴起乐,李佳凡,赵存喜. 合肥市大学生转基因食品认知和购买行为及其影响因素[J]. 中国学校卫生, 2017, 38(6): 849-852. DOI: 10.16835/j.cnki.1000-9817.2017.06.016 |
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作者姓名: | 吴起乐 李佳凡 赵存喜 |
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作者单位: | 安徽医科大学公共卫生学院,合肥,230032 |
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基金项目: | 教育部人文社科研究基金 |
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摘 要: | 了解合肥市在校大学生对转基因食品的认知、态度和购买行为及其影响因素,为大学生科学认知转基因食品提供依据.方法 自行设计调查问卷,通过随机分层整群抽取合肥市4所高校1 624名大学生进行调查,平均年龄为(22.5±2.2)岁.采用二分类非条件Logistic回归分析进行因素分析.结果 在校学生转基因技术认知平均得分为6.1分,但缺乏系统性.转基因食品相关知识信息来源主要为互联网(76.05%)、电视(55.67%)和报刊杂志(35.47%),专业书籍较少(24.82%).支持转基因食品者仅为16.87%,其中不同年龄、户籍所在地、家庭经济收入对转基因食品的认知水平差异有统计学意义(x2值分别为19.885,22.371,20.338,P值均<0.05);84.98%的大学生认为转基因食品需要醒目标示.不同年龄、家庭经济收入水平、接受度大学生购买行为构成的差异有统计学意义(P值均<0.05).大学生转基因食品知识获得渠道专业性不强,转基因食品购买行为与家庭经济收入水平成负相关;安全性、营养价值和价格是影响购买的主要因素(68.66%,47.78%,45.26%).结论 在转基因食品信息不对称的现况下,建议以强化客观公正的科普宣传、提高认知教育的专业性、借助新潮手段增强有效性、培养强制标示识别能力和阅读标签标识习惯为路径,做好相应的健康教育.
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关 键 词: | 转基因 食品 健康教育 因素分析 统计学 学生 |
Perception and buying behavior towards genetically modified foods,and the fluence factors of the college students in Hefei |
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Abstract: | Objective To provide empirical evidence and health education strategies by the investigation in genetically modified foods field of the college students' awareness,attitude and willingness in Hefei.Methods A total of 1 624 students of the average age of (22.5 ±2.2) were selected from 4 colleges in Hefei by stratified cluster sampling method,and a self-designed questionnaire was used to conduct a survey.And binary non-conditional Logistic regression analysis was conducted to analyze the relevant factors.Results The analysis indicated that the average score of awareness of transgenic technology was 6.1,but also showed their lack of systematization.The main sources of information were the Internet (76.05%),television (55.67%) and newspapers (35.47%),less information was from professional books(24.82%).Consumers' approval rating of genetically modified food was only 16.87%,the cognitive differences in age,the domicile location and household income had statistical significance(P<0.05).84.98% college students thought that genetically modified food needed eye-catching identifications.The level of income and acceptance level of transgenic technology significantly correlated with their purchasing intention(P<0.05).College students could not acquire the professional knowledge of genetically modified food from the channels,and the willingness to purchase genetically modified food was negatively correlated with family income.The safety(68.66%),nutritional value (47.78%) and price of genetically modified food (45.26%) were the main factors of influencing the purchase.Conclusion Under the current situation that the information of genetically modified food is asymmetry,we should pay more attention to the knowledge propaganda in a just way,to improve the proficiency of cognitive education,to strengthen its effects with new approaches,to promote compulsory identity recognition education. |
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