The synthesis of a triple tritiated isotopologue of the CRTh2 antagonist NVP‐QAW039 (fevipiprant) with a specific activity >3 TBq/mmol is described. Key to the high specific activity is the methylation of a bench‐stable dimeric disulfide precursor that is in situ reduced to the corresponding thiol monomer and methylated with [3H3]MeONos having per se a high specific activity. The high specific activity of the tritiated active pharmaceutical ingredient obtained by a build‐up approach is discussed in the light of the specific activity usually to be expected if hydrogen tritium exchange methods were applied.