|
|||||
|
|
Drug advertising in medical journals |
|
| Authors: | Morgan A H Jeffers T A Petrie J C Walker W |
| Affiliation: | Department of Therapeutics and Clinical Pharmacology, University of Aberdeen, Foresterhill, Aberdeen AB9 2ZD. |
| Abstract: | 1 One hundred different drug advertisements from each of seven leading medical journals have been assessed. 2 Information about drug interactions, adverse reactions, mode of action, absorption, distribution, metabolism, excretion and cost was seldom provided in UK journals. 3 A requirement should exist that drug advertisements include such clinically important information. Only a few pharmaceutical companies are attempting to educate doctors through their marketing and promotional material in advertisements in medical journals. |
| Keywords: | |
| 本文献已被 PubMed 等数据库收录！ | |